Strategic Communication Imperative Management

Question: Discuss about the Strategic Communication Imperative Management. Answer: Introduction: This analysis would be focusing on strategic communication and its importance in management. Three articles have been analysed and the ideas they present have been discussed. The first article The Strategic Communication Imperative by Paul A. Argenti, Robert A. Howell and Karen A. Beck, from the Massachusetts Institute of Technology, focuses on the importance of strategic communication in companies and the drivers of them that necessitate the approach. To support the argument, four companies have been taken as examples FedEx, Textron, Dell and Cendant. Discussions covered the alignment of communication with strategy and what lessons can be learnt from the approach. No separate recommendations were provided, only the lessons learnt from strategic communication were discussed. A conclusion was provided that if companies remained on their laissez-faire approach towards communication then they will lose out on their ability to compete. The article also said that strategic focus would be required for success. The second article, An Introduction to Strategic Communication by Gail Fann Thomas and Kimberlie J. Stephens, from the International Journal of Business Communication (2015), consists of different definitions, theories and overviews of articles on strategic communication. It states that strategic communication is an up and coming area of concentration in the fields of communication and management. Strategic communication exists at the junction of management strategies and communication. The article conveys the idea that management strategy literature steadily outlines the importance of communication but has just started to theorize it. No separate recommendations were provided in the paper. The discussed articles in the paper have a few shared traits that address both the unpredictability and the potential for this territory of research. A standout amongst the most predominant subjects is the focal part that partners, of all assortments, play in strategic communication. These reviews show the smoothness of authoritative limits and stress on how stakeholder correspondence can form an association's procedure from either internally or externally of the association. At the end of the day, "strategic" do not really compare to impact and influence by the top administration. The third and final article Effective communication brings successful organizational change by Zareen Husain, from the Business Management Review, Vol.3 (2013), perceives and talks about the importance of viable communication amid the way toward overseeing changes in associations. The paper audits the writings exploring the connection amongst communication and authoritative change. The upsides of fruitful communication identified with enhanced endeavours of workers to arrange and execute change systems are likewise talked about. This paper likewise distinguishes the destinations and communication requirements for every phase of the change procedure. Likewise, the different meaning and advantages of official communication are talked about. The paper presents a change communication model that distinguishes singular factors encouraging compelling communication lastly guaranteeing effective, authoritative change. Additionally, it emphasizes the parts of communication that have turned ou t to be valuable for effective changes in industry associations. It characterises the hierarchical communication and presents its different destinations. The way to accomplish these targets and their preferences are likewise depicted. References Argenti, P., Howell, R., Beck, K. (2005). The Strategic Communication Imperative. MIT Sloan Management Review. Retrieved 16 March 2017, from https://sloanreview.mit.edu/article/the-strategic-communication-imperative/ Husain, Z. (2013). Effective communication brings successful organizational change.The Business Management Review,3(2), 43. Thomas, G. F., Stephens, K. J. (2015). An introduction to strategic communication. International Journal of Business Communication, 52(1) 311.